What's your reputation worth?
Online reviews matter and taking control of what's being said about your business can keep a few bad reviews from turning away great customers. Let's face it, unhappy customers are much more likely to leave a review online and if that's the only message people see when they look up your business then the negative impact can be HUGE! By encouraging all customers to leave reviews you will increase your total number of reviews and lessen the impact of those few negative reviews that may be out there. Look at it this way, the more reviews your customers leave, the more information you are able to gather on the impact your business is having. That information from your customer base can be invaluable as you are making decision about your future.
If you wait for reviews to come in, the reality is the majority of your customers (who are happy with your services and products) will not be the ones posting them. By encouraging your customers to leave reviews, a more accurate picture of your business will be what customers find online. This can lead to increase sales and an online reputation that's in line with the quality business you run!
According to several recent studies, including the 2012 Nielsen Global Trust in Advertising Survey, consumers’ trust in online reviews has increased to 70%, second only to personal recommendations from friends and family. A study by Michael Luca of the Harvard Business School published in 2011 found that just a one star increase in rating resulted in a 5-9% increase in revenue. More importantly, that same study found that "The impact of consumer reviews depends on the existing reputation of a company or product." There has never been a better time then right now to take control of your online reputation and we can help!
